General presentation of Adyen :
Let's start our discovery of the Adyen share with the discovery of its issuing company, the Adyen company. A good knowledge of this company and its activities is indeed essential if you wish to invest efficiently on this stock and take reliable and profitable strategic positions.
The Adyen Group is a Dutch company specialising in the technology sector and which is notably specialised in contactless payments. As such, Adyen offers a unique integrated platform to facilitate contactless payments for merchants across channels and geographies.
The Adyen Group went public recently, in 2018, and offers a market capitalisation of more than €20 billion today. The company's annual results since its IPO have been surprisingly strong and overwhelmingly positive. At the time of its IPO in 2018, Adyen made a lot of noise by seeing its value immediately rise to high levels and reached over €14 billion in market capitalisation in one session.
The group's clients include large corporations with the Spotify and Uber platforms and distributors such as Etam and Mango.
Know the competition of the Adyen share:
Since its IPO in 2018, the Adyen Group has come a long way and has become Europe's third largest group in the online payment segment. It is therefore essential to be familiar with its two main competitors, which we will present here in more detail:
- WorldPay: Formerly known as Streamine and then RBS WorldPay, this payment service provider was created in 1989 and today specialises in online credit card payment solutions. It is the leader in this sector.
- Wirecard: Wirecard AG is a German technology and financial services company specialising in risk management, credit card production and transaction processing. It has recently developed an online payment service in direct competition with Adyen's service.
The strategic alliances set up by the Adyen Group :
In addition to knowing Adyen's competitors, you should also be familiar with its main allies, which we will discuss in more detail here with the recent partnerships that this company has set up:
- Alipay: In 2019 in particular, Adyen has set up a partnership with Alipay, which is none other than the world's leading payment services platform and is managed by Ant Financial Services Group, the financial subsidiary of the Chinese group Alibaba. This partnership targets in particular the AliExpress, Taobao, Tmall and Alibaba brands for which Adyen will facilitate the management of payments outside the Chinese market. For Alibaba, this partnership supports the improvement and harmonisation of its payment management.
- Keyrus: In 2018, it is with the Keyrus group that Adyen has set up a strategic partnership to enable it to offer unified commerce solutions to companies. Keyrus, then the market leader in digital commerce consulting, provided a unified commerce solution of the payment process for companies looking for a better customer experience. Adyen's solution manages all financial transactions and allows harmonization of the experience across different channels and devices.