General presentation of the Beyond Meat Company:
A thorough knowledge of the Beyond Meat group is necessary before starting to implement an investment strategy with this asset. We therefore offer you the opportunity to learn more about this company with a more detailed presentation of this company and some information on its activities and major sources of income.
The group Beyond Meat Inc. is an American business that is specialised in the food industry and, more particularly, produces hamburgers made from plants. This company separates its products into different categories such as the Beyond Burger, Beyond Sausage, Beyond Beef Crumbles and Beyond Chicken Strips.
Sales of this range of plant based products produced by this company are completed through the three principal meat platforms; beef, pork and chicken. The company notably produces the cheeseburger with mushrooms and bacon, the original brat from Chef Spike, Roasted garlic pasta with Italian sausage, the Beyond Beef Tacos and the Mac-N Cheese with Butternut Squash by April Ross. Other products produced by this group include the Beyond Spring Burger, Beyond Nacho Burger, Beyond Sausage Stuffed Peppers, Beyond Sausage Tuscan Pasta, Beyond Brat Breakfast Burrito, Beyond Beef Fiesta Power Bowl, Beyond Beef Nachos, the Truffle Mac & Cheese Beyond Burger, Love & Lemons Guacamole Beyond Burger and the Beyond Burger Tostada With Marinated Kale.
The Beyond Meat group currently employs 472 people worldwide, mainly in the United States.
Know the competition to the Beyond Meat shares:
The activity sector in which the Beyond Meat group operates has a growing number of players so it is important to learn about the various competitors of Beyond Meat and the major companies in this activity sector. Here therefore is a quick summary of each of the major adversaries of the Beyond Meat Company together with their activities.
- Impossible Food: This is an American company specialised in the development of meat substitutes and vegan cheese products. This company is also based in California and aims to provide customers with products that offer the nutritional benefits and taste of animal based foods without the negative health, animal welfare and environmental aspects of the same. The flagship product of this company is the Impossible Burger that was created in July 2016 and which was the result of several years of research.
- Memphis Meat: This Californian company is a food technology company that cultivates long lasting cultivated meat products. This company was founded by a cardiologist and creates various meat products using biotechnology to incite stem cells to produce muscle tissue thereby creating meat products in bioreactors.
- Eat Just: Also known as simply ‘Just’, this American company is specialised in the manufacture of plant based foods that are sold internationally. It came into being in 2011, employs around 130 people and notably manufactures alternatives to mayonnaise, vinaigrettes, biscuits, cookie dough, breakfast proteins and cultivated meat.
- LightLife Food: This company also produces meat substitutes that are 100% vegetarian and vegan. It was created in 1979.
Strategic alliances implemented by the group Beyond Meat:
Let us take a moment now to explore the principal allies of Beyond Meat and the partnerships that have contributed to a significant increase in its growth and development. Here as follows are the details of recent partnerships signed by the group.
- Roquette: In 2020, the Beyond Meat group notably strengthened an existing partnership with the French Roquette group that supplies it with peas to enable this company to meet the growing demand for its vegan products. In fact, these two companies have worked together for more than a decade now and after the success enjoyed by the meat alternatives produced by the Beyond Meat Company they decided to formalise an agreement relating to the foreseen increase in the volume of vegetable protein provided by the peas sold by Roquette to the Beyond Meat Company.
- Casino: Another strategic partnership concerns the Casino supermarket chain which signed an agreement with Beyond Meat in 2020 for the distribution in France of their plant based ‘beef’ burgers. Up to this point vegan burgers had only been available in certain French restaurants. The contract between these two companies is in fact a contract of exclusivity for a period of a few weeks as Beyond Meat reserved the right to enter into new partnerships after this time.
- Starbucks: Finally, the latest partnership signed by Beyond Meat was with the Starbucks Group and relates to the forthcoming integration of fake meat steaks patented under the American group’s brand name on the Canadian market.
Concerning the advantages and strengths of this company and its shares we particularly note the following points:
- The quality of the minced beef substitute of this group is undoubtedly the key to this company’s current success and contributes significantly to this company’s revenue through its texture, taste and general versatility which is very close to that of true meat.
- The significant growth of the Beyond Meat share price is also an advantage. Since the beginning of 2020 and up to 11 March the company’s share price has risen by 15.98%, during this same period the S&P500 index actually decreased by 10.79%.
- The strength of the Beyond Meat brand is another major advantage that enables this business to gain new clients and retain its existing clientele.
- Finally, the revenue of this company displays an exponential growth over the last two financial years.
Regarding the disadvantages and weak points of the Beyond Meat shares we note the following:
- Firstly, the Beyond Meat Company does not at present pay dividends to shareholders which means that this company’s shares are less attractive to certain investors that prefer this type of company.
- Finally, and despite the net performance of this share price on the stock markets the Beyond Meat Company is not currently profitable.