General presentation of the Delta Air Lines Company:
Get a little more insight about Delta Air Lines with a more complete presentation of the group and its various activities, in order to help you understand its future challenges.
The Delta Air Lines group is an American company that operates in the field of air transport. This airline operates regular flights in the United States mainly, but also in the rest of the world.
In 2008, Delta Air Lines merged with Northwest Air Lines and became one of the largest companies in its industry. Today, it employs over 75,000 people and serves 375 destinations in over 66 countries.
Know the competition to the Delta Air Lines Group:
Now check out the direct economic and sector environment of Delta Air Lines by discovering who its main competitors are on the market. Here's a quick presentation of the largest Air Lines in the world particularly the ones operating in the United States.
- American Air Lines: This American airline is currently the largest company in this industry. It offers domestic and international flights from various hubs or platforms based in the United States.
- Southwest Air Lines: This American company in the same sector is currently the leading American low-cost airline in the country. It has been around since 1971 and is based in Dallas, Texas.
- United Air Lines: This other American company is an airline giant and currently employs 86,852 people and operates a fleet of over 1,262 aircrafts. It is one of the largest Air Lines in the world and is part of the United Continental Holdings group headquartered in Chicago.
- JetBlue Airways: Another direct competitor of Delta Air Lines is the American low cost airline JetBlue which is based in New York. It offers domestic and international flights from its main hub located at John F Kennedy Airport. It's the third airline created by its founder, David Neelan with Westjet and Morris Air.
A complete study of this competition is of course essential if you wish to trade the delta Air Lines share price. Therefore you should consistently find out about these companies and their news before taking a position on this share.
The strategic alliances implemented by the Delta Air Lines Group:
Now that you're familiar with Delta Air Lines and its competitors, take a look at its strategic allies. This company bases a large part of its strategy on the implementation of partnerships with other companies and here are two specific examples:
- Virgin Atlantic: In 2018, the Delta Air Lines group joined forces with Virgin Atlantic in order to share their reception facilities at Terminal 3 at London Heathrow airport. The purpose of the association is to facilitate departures, transfers and arrivals as well as access to new amenities for travellers.
- LATAM: In 2020, the Delta Air Lines group acquired a stake in the LATAM Air Lines group aimed at boosting loyalty programs. The two companies had previously collaborated on code shares. Delta Air Lines has now acquired a 20% stake in LATAM, which has new effects for the travellers of the company. Since April 2020, LATAM Pass members can accumulate and redeem miles on delta flights to more than 300 destinations around the world.