Analysis of Kingfisher share price

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If you are a private investor and you are interested in Kingfisher stock, we suggest you discover through this sheet all the information and advice you need to carry out live price analyzes. In particular, you will find information about the activities of this company, its competitors and partners, but also a historical technical analysis of its price and important stock market data to include in your fundamental analyzes of this stock.  

Elements that can influence the price of this asset:

Analysis N°1

First, the geographical development of the group's brands will be monitored on an international level with the opening of new stores and the renovation of old points of sale.

Analysis N°2

We will also keep a close eye on Kingfisher's acquisitions abroad, particularly the acquisitions of chain stores, which could enable it to improve its profitability and establish itself in new geographical areas.

Analysis N°3

The diversification of the group's activities is also important because it represents an opportunity for new sources of income. It is therefore essential to monitor Kingfisher's news and any announcements to that effect.

Analysis N°4

The group's quarterly or annual financial results are of course an important part of your fundamental analysis of Kingfisher.

Analysis N°5

Finally, we will keep an eye on the competition in this sector of activity and on the evolution of the market shares of each of its major players as well as their most influential publications.

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Kingfisher in short:


Kingfisher’s Activities:

Kingfisher is a British company specialized in the sale and distribution of home improvement items. It is the leader in this particular sector of activity in Europe and the company also ranks as second in the world in this field.

The products offered by this company are sold through numerous stores located in several countries and distributed as follows:

It is therefore in the United Kingdom and Ireland that the group Kingfisher generates most of its turnover with 44.4% of its total turnover. Then comes France with 37.9% of its turnover, then Poland with 10.6% of its turnover, the rest is generated in other countries which we mentioned before.


Find out everything about Kingfishers competitors:

Even if the sector of home improvement and of the distribution of items in this field is not very competitive in Europe, Kingfisher is not the only group trying to build itself a reputation in this sector of activity, the group faces competition by a few other companies that you should know about.

Kingfisher is in fact number two in the world in this sector of activity and its main competitor has always been the group Adeo which owns the brands: Leroy-Merlin, Weldom and Bricoman and holds more than 38% of shares on the market. Kingfisher comes immediately after with around 33% of shares on the market.

Of course, there are also other companies that are less important, but which still represent a competition to the giant Kingfisher with among others, Mr. Bricolage and Bricomarche each one holding 10% of the market shares as well as other even smaller competitors such as Bricorama and Brico Leclerc.

It remains essential to make a serious and objective study of this competition when you carry out your fundamental studies of Kingfisher. This should include but not be limited to the evolution of their shares on the market and of any news from these companies that may have an influence on their long-term results.


The strategic alliances established by the group Kingfisher:

In order to become the key player in the sector of home improvement and of the distribution of construction items, that it is today, the giant Kingfisher had to put in place very specific development strategies that are based on certain strategic alliances. Therefore, we invite you to find out some examples of these association to other companies to understand better the impact that such associations could have on the course of this asset.

In 2011, Kingfisher moved closer to the outsourcing company Atos, as part of an extended partnership. The contract, was signed for a period of 4 years then, in it, Atos engaged to take care of the computer park services of the company as well as of the operating supervision, technical administration and the development of software for the company in Europe. In total, there are more than 286 stores in France, Spain, Poland and Russia that are affected by this agreement.

In 2014, Kingfisher also started negotiations with one of its main competitors Mr Bricolage, to bring the two companies closer. A preliminary agreement without engagement was signed then between both entities regarding the redemption by Kingfisher of all shares of Mr Bricolage held by ANPF, or nearly 42% of its capital and the shares of this company held by the Tabur Family which accounted for 26.2% of the capital, for a total of 68.1% of its capital at a price of €15 per share. However, this partnership that would have propelled Kingfisher as the leader of the home improvement stores in the world did not take place and this partnership was finally abandoned.

Of course, it is essential to closely follow all the news from the group Kingfisher in order to identify all the future partnerships that this group is likely to establish and thus anticipate its influence on its price on the stock market.


Kingfisher shares price analysis:

In order to understand better how the price of Kingfisher shares has behaved over the time and thus put in place adapted strategies, we invite you to dive in the history of the course of this stock with the technical analysis history of these last ten years.

The first thing we can see in the stock charts about this period is a significant uptrend since this title went from a price of 129 GBX to more than 349 GBX in just 10 years. But this trend has been also marked by several other movements which should also be considered.

The first uptrend started in July 2008 after a short period of decline which lead the price of this title under the psychological bar of 100 GBX. Stimulated by the low price, investors started buying its shares which lead to a rise in price to 312.10 GBX in March 2012. Of course, this uptrend was marked by several corrective downward micromovements and by an interesting volatility in the medium term. But the technical resistance of 300 GBX finally retained this first uptrend and pushed the price back to the level of 270 GBX in September 2012.

In April 2013 we could appreciate a new uptrend stronger and faster than the previous one which lead this title to the level of 438.6 GBX in April 2014. This is in fact the highest price in history registered by this title over a period of 10 years.

But this spectacular increase did not last long, and investors were cautious in taking their profits quickly. We then witnessed a significant decrease to the level of 296 GBX in November of the same year. But then again, the price of 300 GBX hold good and the holding of this important psychological support lead to a new gain in points of the title. Which then managed to increase to the level of 378 GBX in April 2016 and remained around this same level until May of the following year, with of course some up and down corrective movements. Between May and September 2017, the price of this title experienced another downtrend which brought it back to the level of 289 GBX.

But just after this new negative phase, the course started a new bullish trend that pushed it to climb just above 300 GBX in October 2017. The uptrend is still present and visible in the beginning of 2018. It could continue at least until the achievement of the next threshold at 380 GBX but the holding or breaking of this major resistance will determine the course that this title will take.

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