General presentation of Pinterest
We now offer you the opportunity to learn more about the Pinterest Company and its activities with a full presentation of this company which will enable you to better understand its economic model and income sources.
The Pinterest Group Inc. is an American company specialised in the social network sector. More precisely, it is a visual browsing engine as the company uses a platform of this type whereby the users can create and manage thematic collections of images and ideas to be shared with other users.
The visual browsing platform of Pinterest operates like a virtual dashboard whereby users use pins to share certain events, ideas, visits or images and photos on the internet or find and share recipes or tutorials.
One of the advantages of Pinterest is that its online platform integrates an image recognition technology which enables users to take a photo using their smartphone and obtain information and ideas related to the subject of their photo.
Pinterest generates its revenue through the provision of online marketing services aimed at large brands. The professional clients can thereby be connected to users whose interests and tastes coincide with the brand client’s products.
At present Pinterest employs 2,217 people around the world.
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