Analysis of Publicis share price

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Are you planning to invest in this popular French company’s share price soon? In this article you can learn about the Publicis Company in detail with explanations on this group’s activities and view its share price in real time as well as its historical charts with a technical analysis covering the last ten years. In this manner you will be able to complete your own comprehensive analyses.  

Elements that can influence the price of this asset:

Analysis N°1

The advertising market online is one of the major activity sectors of the Publicis Company so it would therefore be prudent to monitor its growth and any increase in demand from the sector of digital communications.

Analysis N°2

Generally speaking, the implantation of Publicis in the emerging companies is also a factor to monitor closely given that its requirements in advertising and marketing have been experiencing full growth over recent years.

Analysis N°3

Relating to the more mature markets, they should also be monitored as their growth is slowing and their advertising requirements continue to fall. We are in fact observing a saturation phenomenon which limits the growth of this company.

Analysis N°4

Finally, we would also recommend you take the time to monitor the competition in this sector with the publications and financial results of the different major players in the advertising sector worldwide.

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76.4% of retail investor accounts lose money when trading CFDs with this provider.

General presentation of the Publicis Group:

Publicis is currently the leader in the communications sector in France and the third largest worldwide. The vast majority of its turnover is generated through digital communication services but it also provides advertising and marketing services as well as the creation and management of media.

Based in France, Publicis achieves the majority of its income in North America, above Europe and Pacific Asia, Latin America, the Middle East and Africa.

The Publicis Group currently employs over 77,500 people around the world the majority of which are in France.


Know the competition to Publicis shares:

The French group Publicis is currently one of the leaders in communication and advertising worldwide. But it is important to know about its major adversaries before launching into trading in this company’s share price. Here therefore is some information about some of the largest companies in this sector:         


Strategic alliances implemented by the Publicis Group:

Publicis has shown itself capable of implementing various strategic partnerships over recent years including the following.


Introduction and quotation of the Publicis share price:

The Publicis share price is currently quoted in the section A of the Euronext Paris stock market and integrated in the calculation of the CAC 40 stock market index.


Economic history

With the aim of assisting you in fully analysing the events that could influence the Publicis share price we now offer you the opportunity to learn more about the economic and financial history of this company with the significant dates and the historical stock market charts of this financial asset.

More recently, in 2015, the Publicis Group acquired the Monkees agency, specialised in direct marketing, as well as the Regicom Company of the SPIR Communication Group at the end of 2016.


The advantages and strong points of Publicis shares as stock market assets:

Firstly it should be noted that the Publicis Group holds an advantageous position relating to its activity sector on an international level. In fact, Publicis actually holds third position worldwide in advertising worldwide after its two major competitors WWP and Omnicom.

The analysts also point out the new organisation implemented by the Publicis Group as a highly positive point following the acquisition of the American company Sapient.  In fact, this new organisation offers an advantageous balance between the analogical activities that currently represents 45% of its total activities and relates to classic advertising activities, and its digital activities.  The latter sector is experiencing a boom in growth at present and generates an increasing part of the company’s income.

The Publicis Group also benefits from an advantageous position in the American market. In fact, it achieves over 53% of its income from North America. The European position of this company is also positive where it obtains 29% of its income. These two markets are highly important as they generate advantageous margins. It should be noted that the third largest market for this group is Pacific Asia which generates 11% of the company’s income.

We should also draw your attention to the advantages offered by the superior management and administration of this company, admired by a number of professionals and investors, which offers a strategic vision that has already proved its merits.

And, to conclude, the shareholders and stock market investors also highly appreciate the stable and healthy financial situation of this company despite its rise in debt.  The company’s dividend has also increased over the last few years which is a positive factor. We also note that the operating margin is demonstrating a rise pointing to a recovery to the levels observed a decade ago.


The disadvantages and weak points of Publicis shares as stock market assets:

As you may have noticed from reading the earlier points, the Publicis Group benefits from numerous advantages relating to its future growth. It can therefore be tempting to launch directly into trading and take a long term rising position on this asset using CFDs through your online broker. But before doing so we recommend you take the time to consider the disadvantages of the Publicis Company and its share price and evaluate the following points that could negatively influence this rise.

Firstly we note that the advertising sector has experienced a significant recession over recent years, notably in the mature countries. However, in the emerging countries we note a high volatility which carries a certain risk factor. For example we note a clear slowdown in the Publicis Group’s activities in the United Kingdom and United States which clearly denotes this situation.

The Publicis Group has also registered recurrent budget losses that weigh systematically on the future years activities and these should be taken into account.

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Trade the Publicis share!
76.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.