About the Vodafone Group:
The Vodafone Group is English; it is also the current world leader in mobile telecommunications. However its range of activities is actually quite diverse. The group’s turnover is mainly derived from mobile telephone services although 15% of this is from fixed telephone services providing telephone and internet access.
Although the major part of its activity occurs in Europe, particularly Germany and the United Kingdom, Vodafone’s market also touches Africa, Asia and other areas.
Vodafone’s main competition:
The Vodafone company is currently one of the biggest telecom operators in the world. However, it’s strongly rivalled by a few other big companies in the same line of business which you must necessarily be familiar with before committing yourself to trading its stock. In order to help you do this, here is the ranking of world’s top operators based on total revenue:
- America’s AT&T is number one with 163.8 billion dollars in sales.
- Verizon Communications is also American and is second with 103.6 billions of dollars in sales.
- China Mobile Communication is third with 103.6 billion dollars in sales.
- Japan’s Nippon Telegraph and Telephone is fourth with 101.5 billions of dollars.
- Deutsche Telekom is ranked as fifth with 77.5 billions of dollars.
- Vodafone ranks sixth with 55.5 billions of dollars.
- Spain’s Téléfonica is seventh.
- Mexico’s America Movil is eighth.
- French operator Orange is ninth.
- The tenth place is occupied by Japan’s NTT DoCoMo.
Vodafone’s main partners:
- In 2003, Vodafone signed a partnership with HP, Microsoft and Extended Systems in order to offer its professional clients VPIM solutions.
- In 2016, SFR Numericable announced that it could continue the partnership which it had established in 2002 with Vodafone, at least until 2020. This deal touched on the pooling of leadership as well as both of the companies' expertise in order to cater to the needs of French and foreign multinationals regarding telecommunications.
- Finally, in 2017, Vodafone finalised its partnership with the Liberty Global company in view of a joint venture based in the Netherlands which will be owned in equal shares by both companies and which will be named VodafoneZiggo Group.
Price analysis of Vodafone shares:
The price of Vodafone shares is currently quoted on the Main Market of the London Stock Exchange and is integrated in the calculations of the Stoxx Europe 50 stock market index.
The historical charts over the last ten years show us an overall rising trend that continues even now, and is punctuated by micro-movements.
The advantages and strong points of Vodafone shares as a stock market asset:
To assist you in making your decisions concerning the bullish or bearish strategy you should take on the Vodafone share price, particularly if you are thinking of holding these positions over the long term, we recommend you first learn more in detail about the strengths and weaknesses of this company. Let us start here with this group’s strong points that could promote a rise in this company’s share price.
Firstly, and despite a weak visibility in Europe, the Vodafone Group benefits from a strong position throughout the rest of the world. It is in fact one of the largest and most popular mobile telecommunications service providers worldwide which is of course its greatest advantage. Vodafone can particularly count on this strong visibility with a well planned marketing campaign supporting a strong brand. Of course Vodafone has heavily invested in advertising and communication with popular companies such as ZooZoo which has increased the popularity of this brand particularly with the younger generation. In total, there are over 470 million clients that use Vodafone services throughout the world in over 150 different countries.
The group can also count on its workforce of over one million workers spread throughout the world. The diversity of products and services offered by this company is of course another advantage against the competition with a varied range covering sectors including mobile telecommunications, fixed telecommunications and digital television. The company works in these various sectors to achieve its turnover. Vodafone also offers specific valuable services such as payment options through m-Pesa, mobile telephone health services, and basic services that we will not itemise here that do however widen its reach and respond to certain requirements of its clientele. The group also supplies films, music and other media through its dedicated applications which also provide another source of revenue.
Vodafone has invested heavily in its online services with a very well designed website that particularly enables easy online payments and recharges as well as the activation and deactivation of certain services.
We also note that Vodafone has invested in major sporting events worldwide that have contributed to additional visibility that have enabled the company to gain in popularity.
The disadvantages and weak points of Vodafone shares in terms of a stock market asset:
Although Vodafone benefits from numerous strong points that enable it to increase its profitability at present and should assist its share price to rise on the stock markets it also has certain weak points that should be taken into account when preparing your financial analyses of this asset. Here therefore are the weak points of this company.
Firstly, given the international status of the Vodafone brand, this company is particularly followed by the commercial authorities worldwide; this leaves no room for mistakes and requires the company to constantly adapt to different regulations and updated legislation.
The basic competition that currently leads in the telecommunications market is also a notable weak point for this company. Due to this Vodafone is required to fight to keep its market share against competitors that often attract clients through low prices on their products and services thereby obliging Vodafone to be increasingly competitive.