Firstly, the market perspectives in digital printing are particularly good with the attractive growth in this sector worldwide. The sector of print management services is also experiencing a rise with the predominance of demand originating from the United States which is a real advantage for Xerox which is particularly well implanted in North America and which should therefore profit from this new demand.
The Xerox Group came into being at the end of the 1940s through a small manufacturer of photographic products in New York. This was called Haloid which decided to launch an invention, the xerography, from which was created the first photocopier, the Xerox Model A. From this humble beginning the company developed numerous other models which were highly successful. This company changed its name definitively to Xerox in 1961 after an initial change to Haloid Xerox in 1958.