Some stock exchange shares seduce traders through the popularity of the company which emits them, as is the case for Coca Cola shares.
But what are these shares really worth and how can you trade them using CFDs on a trading platform
These are some of many questions which we will review here with some advice and information on the Coca Cola company.
Brief history of the Coca Cola company
The Coca Cola company was created at the end of the 19th Century and in the beginning was marketed as a medicine in the form of syrup prepared from coca leaves and cola nuts, hence the name given to this globally known drink. It was in 1916 that the famous glass bottle that made the drink such a success made its debut and became its trademark.
Even today, and in spite of competition, the Coca Cola Company is the largest non-alcoholic drink distributor and producer throughout the world, in front of its direct competitor “Pepsi”.
What is the average turnover of the Coca Cola Company and how is it distributed?
The Coca Cola Company generates more than 7 billion dollars profit each year from a total of almost 40 billion dollars in net income. But the production of this company must be divided in two large sectors.
The first of these sectors which represents the largest profit share of course relates to the sale of drinks. As opposed to what one could believe, the Coca Cola Company does not produce only soda of the same name but also distributes other well known drinks such as Sprite, Fanta, Minute Maid and Nestea. This sector by itself represents nearly 73% of the total benefit.
As for the second sector, it relates to the bottling. At the beginning, this part of work was entirely sub-contracted, but, since the Seventies, the Coca Cola Company decided to buy out the majority of the bottling factories in order to manage the entirety of its production without external providers. This part therefore relates to the 27% remaining sales turnover.
Of course, the majority of the Coca Cola Company sales are from abroad with nearly 75% of the sales turnover on a world level, whereas its competitors are much more present in the United States.
What is the average turnover of the Coca-Cola Company and how is it composed?
The Coca-Cola Company generates over 7 billion dollars in profits each year resulting from a total of 40 billion dollars in gross revenue. This company’s production can be separated into two major sectors.
- The first of these sectors, and the one that represents the largest part of profits, relates of course to the sale of their drinks. Contrary to what one might think, the Coca-Cola Company does not only produce the drink sold under the same name, it also produces and distributes other well known and popular soft drinks such as Sprite, Fanta, Minute Maid and Nestea. This sector alone represents 73% of the global profits.
- The second sector relates to the bottling of the drinks. In the beginning this part of the operations was entirely subcontracted out but since the 1970s the Coca-Cola Company decided to purchase the vast majority of bottling factories in order to manage the entirety of the production process without resorting to exterior assistance. This part therefore concerns the remaining 27%.
Of course, the vast majority of the Coca-Cola Company’s sales are abroad with 75% of the turnover on a global level whereas the competitors are far more present in the United States.
The major competitors of Coca-Cola:
It is important that you know precisely which are Coca-Cola’s global competitors in order to better prepare your stock market trading strategies for this asset. Here therefore are details on its competitors:
Pepsi is of course currently the major competitor of Coca-Cola and holds 43% of the soft drinks market in the United States. But Pepsi is the world leader in still soft drinks worldwide and holds 50% of the market compared with only 23% held by Coca-Cola in this specific sector.
However Coca-Cola also has other competitors in this sector such as Re Bull, Oasis, Orangina as well as Lipton, Schweppes and a number of others. But these brands remain below the leader Coca-Cola and do not represent a real threat compared to Pepsi.
The fizzy and still soft drinks market should be monitored closely to detect any movements in the market prices of any of the major groups that are represented. Any mergers or acquisitions are particularly interesting in this sector.
The major partners of Coca-Cola:
Coca-Cola is also proficient in using partnerships to keep its position on the highly popular soft drinks market. For example, in 2014 it signed an agreement with Facebook for a digital strategy on all its brands. Coca-Cola has also been a partner of Nestle since 1991.
Finally, the Coca-Cola Group is also a favoured partner of Disney, notably the DisneyWorld Parks that sell its drinks worldwide.
It should be noted that Coca-Cola also acts as partner in numerous major sporting events throughout the world which greatly contributes to its renown with an acrued visibility to the public and a well established marketing strategy.
Prices and quotation of the Coca Cola shares
The Coca Cola Group shares are priced on the New York Stock Exchange or NYSE. Historically, the price of this share has evolved from 39 to 65 U.S. dollars since its IPO in 2005.
Important stock market data about Coca-Cola shares:
Apart from the detailed information that you have learned through a historical technical analysis and the explanations of the American Coca-Cola Group’s activities, we offer you the opportunity here to read other information, more general but equally important, that will assist you in better understanding the challenges faced by this asset on the market.
- In 2017, the total stock market capital of the Coca-Cola Company achieved 186,616.82 million U.S. Dollars.
- The Coca-Cola share price is currently quoted on the Main Market of the NYSE in the United States.
- The Coca-Cola Company share price is also included in the composition of the Industrial Average sector of the American Dow Jones stock market index.
- Shareholdings in the Coca-Cola Company are held as follows: 9.33% by Berkshire Hathaway, 6.67% by the Vanguard Group, 4.10% by the State Street Corporation, 3.24% by Black Rock, 3.07% by Capital World Investors, 1.53% by Capital Research Global Investors, 1.52% by Fidelity Management and Research Company, 1.17% by Northern Trust Investments, 1.15% by Wellington Management Company and 1.07% by State Street Global Advisors.