Analysis of Coca Cola share price for trading

Some stock exchange shares seduce traders through the popularity of the company which emits them, as is the case for Coca Cola shares. But what are these shares really worth and how can you trade them using CFDs on a trading platform? These are some of many questions which we will review here with some advice and information on the Coca Cola company.  

Trade Coca-Cola shares!
75% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Latest news

Coca-Cola announces higher results but remains cautious

22/04/2020 - 16h47

When Coca-Cola's EPS is above the consensus, it is urgent to take stock at the level of this American giant. Here's everything you need to know about Coca-Cola this Tuesday with a degraded April.

Our advice for trading Coca-Cola share

Tip number 1

Firstly, and for the last few decades the bottled water market has experienced significant growth. In fact more and more bottles are sold every day and the Coca-Cola group is well placed to seize a large part of the new market created by this rise in demand.   

Tip number 2

This is the same for health drinks and food. This sector is of course one of the areas that the group has heavily invested in during recent years which offers a significant advantage against its competitors.

Tip number 3

Also, the Coca-Cola group is particularly well positioned with the major emerging markets worldwide. On these markets the demand for non-alcoholic drinks has continued to increase over recent years which again represents an advantageous source of revenue. 

Tip number 4

Finally, the group continues to develop with the procedure of strategic acquisitions of smaller companies.

Concerning the major threats to the development of the Coca-Cola group we would recommend you monitor the following elements:

Tip number 5

Firstly, if the group tries to position itself in the healthier agro-foods market then changes in customer behaviour could impact the profits of Coca-Cola.  

Tip number 6

Water is also an increasingly rare resource and the price could increase significantly over the coming years.

Tip number 7

Coca-Cola is also subject to fluctuations on the foreign exchange market which could negatively impact its competitiveness due to the rise in the American dollar value.

Tip number 8

The increasingly strict regulations relative to obligatory information on labels could negatively impact the company’s reputation.

Tip number 9

We would of course recommend you monitor the competition closely, notably that of the PepsiCo group which is gaining an increasing larger market share, as well as the rising saturation of the soda drinks market.

Tip number 10

To conclude, this group is experiencing a significant fall in its gross and net profits which should therefore be subjected to close surveillance. 

By closely analysing these different elements you will obtain pertinent buy and sell signals that you can compare with the signals obtained through technical analysis in order to implement an effective strategy.

Trade Coca-Cola shares!
75% of retail investor accounts lose money when trading CFDs with this provider.

Brief history of the Coca Cola company

The Coca Cola company was created at the end of the 19th Century and in the beginning was marketed as a medicine in the form of syrup prepared from coca leaves  and cola nuts, hence the name given to this globally known drink. It was in 1916 that the famous glass bottle that made the drink such a success made its debut and became its trademark. 

Even today, and in spite of competition, the Coca Cola Company is the largest non-alcoholic drink distributor and producer throughout the world, in front of its direct competitor “Pepsi”.

What is the average turnover of the Coca Cola Company and how is it distributed?

The Coca Cola Company generates more than 7 billion dollars profit each year from a total of almost 40 billion dollars in net income. But the production of this company must be divided in two large sectors. 

The first of these sectors which represents the largest profit share of course relates to the sale of drinks.  As opposed to what one could believe, the Coca Cola Company does not produce only soda of the same name but also distributes other well known drinks such as Sprite, Fanta, Minute Maid and Nestea. This sector by itself represents nearly 73% of the total benefit.

As for the second sector, it relates to the bottling. At the beginning, this part of work was entirely sub-contracted, but, since the Seventies, the Coca Cola Company decided to buy out the majority of the bottling factories in order to manage the entirety of its production without external providers. This part therefore relates to the 27% remaining sales turnover. 

Of course, the majority of the Coca Cola Company sales are from abroad with nearly 75% of the sales turnover on a world level, whereas its competitors are much more present in the United States.


What is the average turnover of the Coca-Cola Company and how is it composed?

The Coca-Cola Company generates over 7 billion dollars in profits each year resulting from a total of 40 billion dollars in gross revenue. This company’s production can be separated into two major sectors.

  • The first of these sectors, and the one that represents the largest part of profits, relates of course to the sale of their drinks. Contrary to what one might think, the Coca-Cola Company does not only produce the drink sold under the same name, it also produces and distributes other well known and popular soft drinks such as Sprite, Fanta, Minute Maid and Nestea. This sector alone represents 73% of the global profits.
  • The second sector relates to the bottling of the drinks. In the beginning this part of the operations was entirely subcontracted out but since the 1970s the Coca-Cola Company decided to purchase the vast majority of bottling factories in order to manage the entirety of the production process without resorting to exterior assistance. This part therefore concerns the remaining 27%.  

Of course, the vast majority of the Coca-Cola Company’s sales are abroad with 75% of the turnover on a global level whereas the competitors are far more present in the United States.


The major competitors of Coca-Cola:

It is important that you know precisely which are Coca-Cola’s global competitors in order to better prepare your stock market trading strategies for this asset. Here therefore are details on its competitors:

Pepsi is of course currently the major competitor of Coca-Cola and holds 43% of the soft drinks market in the United States. But Pepsi is the world leader in still soft drinks worldwide and holds 50% of the market compared with only 23% held by Coca-Cola in this specific sector.

However Coca-Cola also has other competitors in this sector such as Re Bull, Oasis, Orangina as well as Lipton, Schweppes and a number of others. But these brands remain below the leader Coca-Cola and do not represent a real threat compared to Pepsi.

 The fizzy and still soft drinks market should be monitored closely to detect any movements in the market prices of any of the major groups that are represented. Any mergers or acquisitions are particularly interesting in this sector.  


The major partners of Coca-Cola:

Coca-Cola is also proficient in using partnerships to keep its position on the highly popular soft drinks market. For example, in 2014 it signed an agreement with Facebook for a digital strategy on all its brands. Coca-Cola has also been a partner of Nestle since 1991.

Finally, the Coca-Cola Group is also a favoured partner of Disney, notably the DisneyWorld Parks that sell its drinks worldwide.

It should be noted that Coca-Cola also acts as partner in numerous major sporting events throughout the world which greatly contributes to its renown with an acrued visibility to the public and a well established marketing strategy.


Prices and quotation of the Coca Cola shares

The Coca Cola Group shares are priced on the New York Stock Exchange or NYSE. Historically, the price of this share has evolved from 39 to 65 U.S. dollars since its IPO in 2005. 

The stock exchange capitalisation of this company reached 128 billion dollars in 2010 and continues to make major profits.


Important stock market data about Coca-Cola shares:

Apart from the detailed information that you have learned through a historical technical analysis and the explanations of the American Coca-Cola Group’s activities, we offer you the opportunity here to read other information, more general but equally important, that will assist you in better understanding the challenges faced by this asset on the market.

  • In 2017, the total stock market capital of the Coca-Cola Company achieved 186,616.82 million U.S. Dollars.
  • The Coca-Cola share price is currently quoted on the Main Market of the NYSE in the United States.
  • The Coca-Cola Company share price is also included in the composition of the Industrial Average sector of the American Dow Jones stock market index.
  • Shareholdings in the Coca-Cola Company are held as follows: 9.33% by Berkshire Hathaway, 6.67% by the Vanguard Group, 4.10% by the State Street Corporation, 3.24% by Black Rock, 3.07% by Capital World Investors, 1.53% by Capital Research Global Investors, 1.52% by Fidelity Management and Research Company, 1.17% by Northern Trust Investments, 1.15% by Wellington Management Company and 1.07% by State Street Global Advisors.


Some advice for trading Coca Cola shares

Because of the strong volatility of Coca Cola shares, CFDs are the ideal trading tool. To predict the rise or fall of the price, it is recommended above all to take into account the world financial situation and the level of consumption.

The launch of a new product, such as a new drink, generally creates a clear rise in the price and it is therefore generally advantageous to take position at this precise time. But other opportunities are to be seized on a daily basis when closely following the financial results of this company. 

For this you can find a lot of information available on the Internet as well as through consulting the various official publications from the Coca Cola Company.

The charts analysis could also be very useful for you when speculating on Coca Cola shares as the price generally follows the current market trend.

Speculate on Coca-Cola from your computer:

Using the Internet brokers and their online trading platforms you can now speculate on the share prices of major international companies such as Coca Cola. Start today and create your own winning strategies!

Trade Coca-Cola shares!
75% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.