The development of activities and the increased infiltration of PepsiCo in certain developing or emerging countries.
Not only the pursuit of diversification of the group's product portfolio through buyouts of various brands. But also the diversification of the group's activities, particularly with regard to Yum! still with limited presence in certain countries and geographic areas with high potential.
Pursuing CSR activities for the benefit of the population making it possible to further improve PepsiCo’s brand image.
The evolution of consumer behaviour when faced with health issues often linked to the consumption of sweet and soft drinks along with snacks.
Regulations and standards put in place by the governments of countries in which PepsiCo markets its products.
The economic downturn and inflation which can lead to a drop in consumer purchasing power and a drop in sales.
Finally, it's important to carefully monitor the competition in all segments.
The PepsiCo group is currently one of the world leaders in soft drink and snacks manufacturing. But its activity is much more diverse than it seems. While most of its turnover is made in North America 57% in sales of drinks and snacks, the company also reaches the international market at almost 30% with the same products and by marketing them under different brands.
Finally, Latin America represents 12.7% of its turnover, particularly with the Doritos and Cheetos brands.
The PepsiCo stock price is currently listed on the Main NYSE in the United States. PepsiCo is also contributes to the American ESS stock market index and is therefore one of the largest companies with powerful capitalization.
The American group PepsiCo is one of the giants of the global food industry. As such, it faces strong competition, in particular from the Swiss group Nestlé , which has been at the top of the ranking for some time. Despite his second place, PepsiCo must also be wary of other competitors such as the British company Unilever which follows close behind, Coca-Cola and Danone who respectively occupy the fifth and sixth place in this ranking.
In the more specific beverage sector, PepsiCo also has very serious competitors. Leader of this activity, here are its main competitors:
in Belgium.
in the Netherlands.
in Mexico.
in Japan.
in the United Kingdom.
in Japan.
in France.
in Denmark.
PepsiCo became partners with Nestlé in 2001 to create the joint venture Beverage Partners Worldwide, specializing in iced teas to be marketed under the Nestea brand. This joint venture was dissolved in 2017 and is expected to become independent in 2018.
In 2006, the PepsiCo and the Motorola group joined forces to provide access to 150 original songs and ringtones by award-winning artists to users of their terminals and United States Pepsi consumers.
On another note, in 2016 the Unilever group and PepsiCo renewed their long-standing partnership and decided to extend their joint venture in the sale of the Lipton brand iced tea in North America in order to develop the market in Europe and Asia.
