The Irish company Ryanair is a low-cost airline that offers air transport at low prices. Most of the company’s turnover is generated by the transportation of passengers but the company also offers services such as the selling of charters, on board services and car rental.
The group has currently a fleet of 308 planes.
Ryanair’s main competitors:
The group Ryanair is classified as a low-cost airline. As such, it is not in direct competition with the major traditional airlines nevertheless it faces some serious competitors that exercise in its same category. We invite you to find out more about the competition in this sector of activity with the list of Ryanair main competitors:
- Air Berlin is a serious European competitor for Ryanair which occupies the first place in this market.
- Easyjet is another one of Ryanair’s mains competitors.
- Germanwings is the third and last serious competitor of the group.
- However, you should also take into account the competition from other companies such as Tuifly, Norwegian, Transavia, Vueling and Wizz Air.
You should also notice that Air France could also pose a threat to Ryanair with its low-cost flights by its subsidiary Hop.
Ryanair’s main partners :
- In 2014, Ryanair joined PayPal, which now offers to customers of the low-cost airline the option of paying for their airline tickets online by using their PayPal account.
- Ryanair was also a favorite partner of the rental car company Hertz for more than 20 years, but this partnership ended in 2016.
- In 2017, Ryanair announced a partnership with its competitor Norwegian in order to feed its transatlantic flights through Ryanair’s medium and short haul flights towards the airports where its aircrafts departures take place.
- That same year, Ryanair also signed a partnership with the group Air Europa to offer long haul flights departing from Madrid towards around twenty different destinations, on its website. The establishment of a correspondence between the two companies is expected to take place in 2018.
Analysis of Ryanairs shares price:
Ryanair’s share price is currently listed on the foreigner compartment of the Irish Stock Exchange main market and it is also part of the ISEQ stock exchange index.
The analysis of the historical stock charts of this title shows a nice background uptrend since some years. The title lost some points at first between April 2007 and October 2008 before stabilizing at around €3.5. It then began a strong uptrend in July 2012 reaching the peak of €15.09 in December 2015.
Important stock market data about Ryanair shares:
Here are finally some important facts that you should know about Ryanair shares.
- In 2017, the total market capitalization of Ryanair reached 22 626.07 MEUR.
- The number of securities issued by Ryanair and currently in circulation on the market is around 1,212,348,023.
- Ryanair share price is currently listed on the Irish Stock Exchange main market in Ireland.
- The company Ryanair is also part of the ISEQ Irish stock exchange index.
- Ryanair’s shareholding includes 16.70% of shares from the Capital Research and Management Company, 5.70% shares from M. Baillie Gifford, 5.10% shares from BlackRock and 3.70% of shares from M. Michael O Leary.
Ryanair’s economic and financial history:
Here are some of the major events that have shaped the history of Ryanair from its creation until now and the most important dates to remember when carrying out a correct and promising historical technical analysis.
- It was in 1985, in Dublin Ireland, that the company Ryanair was founded by a local businessman, Thomas Anthony in association with the Club travel tour operator and its owner Liam Lonergan. The company was launched with a capital of one Irish pound or 1.30 euros and 25 employees. Its name comes from the diminutive of Thomas Anthony “Tony Ryan”. In the beginning, Ryanair only had one connection between Dublin and London-Gatwick airport.
- Since 1994, the new CEO of the company is Michael O’Leary.
- In 2014, Ryanair launched its Business Plus service destined to business customers, a service that made the company stand out from the rest.
- In 2015, Ryanair sold 29.8% of the capital it owned in Aer Lingus for an amount of 398 million euros.
- In 2017, Ryanair received its 450E 737 NG aircraft.
The advantages and strong points of the Ryanair share price as a stock market asset:
The Ryanair Group notably distinguishes itself from its competitors in this activity sector by its high quality customer service and positive relationship with consumers. Due to this strategy the company benefits from a highly regarded brand image and can therefore attract numerous travellers searching for low cost flights that still offer good quality service.
The shareholders and stock market investors also appreciate the superior financial profits of this share price from a financial and stock market point of view. The profits from this asset regularly display significant growth increases and particularly over short term periods.
Another strategy implemented by the Ryanair Group to maintain its profitability and market share is called Yield Management and consists of a wide price flexibility. The company can thereby attract clients from different consumer sectors without losing on its margins.
Ryanair has also shown no hesitation in investing significantly in the purchase of new airplanes aimed at increasing its range of air routes and thereby accelerating its growth over the coming years. For example it recently ordered 100 Boeing 737 Max airplanes which will be introduced into its air fleet from 2019 with beneficial traffic growth prospects expected from 2024.
Finally the Ryanair Group is also a group that has heavily invested in its innovations to hold its position on the market. It has notably developed management strategies for its short haul flights. The group is also the originator of the low cost flights sector in Europe.
The disadvantages and weak points of the Ryanair share price in terms of a stock market asset:
Firstly, we know that the company recently, and at several times, has been accused of sub-standard social policies. Of course, these different scandals which were widely noted by the media were in many instances related to the work conditions of its onboard personnel and negatively affected the brand image of this company which had a harmful influence on its sales.
Although the Ryanair company has been successfully internationalised it still remains strongly dependent on the British and Irish markets. This of course represents a major risk for its future profitability and could present certain problems in the case of an economic crisis in one of these countries.
Finally, the last negative point that we can cite here relates to the strong seasonal aspects of the Ryanair company’s activities which depend greatly on tourist popularity. The group therefore relies on major profits in the summertime rather than all year round.