General presentation of Yahoo:
The Yahoo Company is an American company that has become a household name worldwide. In the beginning this company was an online directory but nowadays, Yahoo combines various Internet services including a web portal and extremely popular search engine, plus the instantaneous chat and hosting services.
We can observe the rapid development of this company in the fact that Yahoo is now one of the major general internet portals worldwide. Accessible in over 60 countries and 45 languages, all the services of this portal are accessible throughout the world and therefore reach billions of users.
The Yahoo Company’s turnover comes from the following major sectors:
- The major part of its income is from the sale of marketing services such as online advertising which represents 80.5% of the total income of the company.
- Royalties from the ISPs then correspond to 19.5% of the total turnover of Yahoo.
It should be noted that Yahoo services are accessible internationally; however the major part of the company’s turnover is from the United States.
The major competitors of Yahoo:
The Yahoo Company is primarily a specialist in Internet search due to its search engine of the same name. It receives its revenue from payable advertising and also offers other services such as the messenger chat. However the competitors in this sector are numerous and certain have tried to purely and simply eradicate Yahoo from the Internet online search sector in certain countries. Here are the major stock market quoted companies that represent the competition for this search engine.
- Google: This is undoubtedly the giant of this sector and represents over 80% of searches undertaken on the Internet worldwide.
- Bing: This search engine owned by Microsoft is also a serious competitor of Yahoo as it is currently positioned in third place after Google and Baidu.
- Baidu: This Chinese search engine succeeded in obtaining a significant proportion of the market through its position as search engine leader in China, a country where its rivals are strictly controlled.
The major partners of Yahoo:
Facing the growing strength of the giant Google, Yahoo tried to improve its position by creating various collaborations with other large companies exercising activities in the same sector or complementary sectors.
It therefore became associated with the Microsoft Company in 2010 with its Bing search engine. Later it planned a partnership related to the Internet search sector with the Facebook Group.
To conclude we should note a partnership signed in 2010 with the Nokia mobile telephone manufacturer for the provision of its search engine on devices available from this brand.
With these partnerships, Yahoo remains a profitable and promising company for stock market investors.
The introduction and quotation of Yahoo shares:
In 1996, more precisely the 12th April of that year, Yahoo shares first became available on the stock exchange. In one single day the company managed to sell over 2.6 million shares at a price of 13 U.S. Dollars per share.
However these assets have continued to sell as the company has continued to show major profits, in 2005 the total share capital of Yahoo was valued at 43 billion U.S. Dollars.
Some advice for trading in Yahoo shares:
As with the majority of shares quoted on the American Nasdaq stock exchange, Yahoo shares are accessible to European traders in several ways. The first is by adding the shares of this company to your share portfolio through your bank. With this system you can buy Yahoo shares and thereby become a shareholder benefitting from any dividends on the profits made by the company.
For those who are less patient, you will be glad to know that it is also possible to speculate on the rise or fall of the Yahoo share price through online trading platforms. To do so, you will need to closely monitor the news, events and financial results of this company as well as its investment projects in order to identify the major movements.