The factors in favour of a rise in the Adidas share price:
First of all, bear in mind that the Adidas brand is a very old brand which was launched in 1949 and very quickly encountered significant success. This long experience makes Adidas an emblematic brand, anchored in popular memory while remaining above all a young and dynamic brand.
The Adidas group can also count on the very diverse portfolio of products to boost its sales. Adidas offers a very wide range of sports footwear along with sports accessories which it markets both under the Adidas brand for the Premium range and under the Reebok brand for the mid-range.
Investors and shareholders who are interested in this share also appreciate the solid and stable financial situation of the company. Thanks to its network of over4,000 stores around the world and always very satisfactory annual results, Adidas can indeed pride itself of a financial position deemed excellent by analysts.
As pointed out above, the Adidas group also has a large network of stores in different countries of the world. But the group can also count on its online stores and numerous resellers to further increase its revenue. Overall, the group has succeeded in creating a complex but formidable distribution network to sell its products through different channels.
A large part of the Adidas group's marketing strategy is also based on sponsorship. The brand has always sought to sponsor famous people or prestigious sports organizations such as the NBA and is also very well represented at major world sporting events such as the Olympic Games. Thanks to this quality communication, Adidas manages to reach various consumers and strengthen its brand image with the general public.
Finally, as we saw above, Adidas also relies on multiple partnerships and alliances with other companies along with more specific areas such as sustainable development. As a result, the group approached the International Labor Organization which has given Adidas an undeniable advantage over its competitors by creating a sustainable company.