COTY

Analysis of Coty share price

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Before you start trading Coty shares online, we suggest you discover, through our dedicated article, all the information you will need to set up your analysis of this stock. In this article, you will find data about the activities of this company, its main competitors and partners, as well as technical analysis advice thanks to a history of its prices over the last ten years. Finally, we will of course provide you with general stock market data and key figures on the international stock market.  

Elements that can influence the price of this asset:

Analysis N°1

First of all, the development of the brand's high-end products for men will be closely monitored, as this segment is currently experiencing strong growth.

Analysis N°2

Coty's activity can also be seasonal with peaks in sales at certain times of the year such as Valentine's Day or the festive season.

Analysis N°3

Coty's marketing and advertising strategy is also essential to its growth and must therefore be the subject of your attention.

Analysis N°4

The group will also take into account brand buy-outs in order to expand its market share and offer new products to its customers.

Analysis N°5

Finally, a complete analysis of the competition in this sector will also have to be carried out, with the evolution of the market shares of each and the other key events of the day.

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General presentation of the Coty company :

The Coty Group is an American group specialising in beauty and care products. It was created in 1904 in Paris by François Coty and has since become one of the largest players in this sector in the world.

The Coty Group mainly produces and markets perfumes, cosmetics and skin and body care products. It has gained a lot of notoriety since its launch thanks to partnerships with major fashion designers and certain international celebrities, particularly with regard to its fragrances. He also created the Céline Dion fragrance line, which has been a huge success.

But the Coty company also owes its success to the acquisition of many other companies and brands. Thus, the brands belonging to Coty can be divided into three main categories with :

Thanks to this diversity of ranges and products, Coty has been able to position itself on the international cosmetics market.

 

To know the competition of the Coty share:

Although the Coty company is today one of the largest international groups in the cosmetics and perfume sector, it is of course not the only one trying to make a place for itself on this market. The group has always faced strong competition from other companies, most of which are listed on the stock exchange or are part of listed groups. Here you can find out who the direct competitors of this company are:

 

The strategic alliances set up by the Coty Group :

The Coty company has always pursued an effective strategy based on targeted partnerships, whether with fashion houses, designers or celebrities. Among the most important partnerships that the group has sealed in recent years, here are a few concrete examples.

 

Analysis of the Coty share price

The Coty share first appeared on the NYSE stock market in 2013. The very first trend observed on the Coty share is a bearish trend that will bring the stock to the $13.25 level in February 2014, the stock having been considered slightly overpriced at the time of its introduction. But quickly and in view of the first results obtained, many investors are interested in this stock and buying strategies are multiplying. As a result, a first basic upward trend towards $18.35 was quickly observed in August of the same year. Immediately after this rise, an attempt at a bearish correction caused the stock to lose a few points and it reached the $16.04 level in October.

But this is only the starting point for a new rise that is much faster and more volatile than the previous one. The upward movement will thus lead the Coty share towards a first upward peak at $32.45 in June 2015. To date, this is the historical record recorded by this stock. Of course, this spectacular rise will have the effect of provoking a wave of profit-taking with a step-by-step retracement that will take the stock to the $21.80 level in January 2016.

The year 2016 begins with a new important bullish phase with a gain of points towards the $30.58 level in April. But the psychological resistance of the $30 is tougher than the previous trend and is holding up well. This causes a new selling trend towards $25.22 in May. A bullish correction will allow the stock to reach $28.99 in August 2016 before falling again.

Since November 2016, the Coty stock has been trading below $20 with an attempt to cross this threshold in July 2017. At the beginning of 2018, however, the share price is still above this psychological threshold but without any real clear trend direction. We will therefore have to be patient to find out how this stock is likely to evolve in the longer term and to advise on whether this level is broken or maintained.

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Trade the Coty share!
76.4% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.