The factors in favour of a rise in the General Motors share price:
Firstly, the General Motors Group exercises its activities on an international level as it actually sells its vehicles in more than 35 different countries through the different brands it holds in its portfolio. It is thereby efficiently protected against geo-economic risks. The group notably benefits from a strategically advantageous position on the Chinese and Indian markets as well as from its historically strong position in the United States and Europe.
Another point we should highlight is that General Motors is the international leader in its activity sector in terms of the amount of annual sales and in fact is way ahead of the vast majority of other automobile manufacturers.
General Motors can also count on its significant work force that enables it to respond to any changes in demand as it employs over 200,000 people around the world. These employees work in no less than 400 manufacturing and sales centres.
Among the brands owned by General Motors we note certain high performing, popular and top of the range brands associated with high quality vehicles. These brands include Cadillac, GMC, Chevrolet and Buick.
Still relating to this group’s advantages we note that General Motors holds a market share that is particularly significant in the United States, one of the largest worldwide, which guarantees this company a major demand for its vehicles.
General Motors also relies on its success in the participation of certain automobile sports events which contribute to its brand image in the eyes of car sports fans. Still relating to the marketing strategy of General Motors we observe a strong advertising presence on the television channels, as well as online publicity and other media.
