Elements that can influence the price of this asset:

Analysis N°1

Of course, the automotive market in general will be closely monitored as demand fluctuates around the world.

Analysis N°2

The group's innovations and new vehicle releases will also be events to be taken into consideration in your analyses.

Analysis N°3

Ford is also trying to position itself in certain small Asian markets, but with a strong demand for vehicles in the same range as the one produced by the group. Operations to establish it in these markets will therefore be monitored.

Analysis N°4

The price of oil and fuel prices are elements that will also have a direct influence on how this action will evolve.

Analysis N°5

Of course, it is necessary to carry out a comprehensive study of the competition in this sector of activity, which is particularly strong and important.

Analysis N°6

Finally, we will follow the strategies implemented by Ford, in particular with the aim of gaining in competitiveness with a reduction in costs.

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About Ford:

The Ford Motor company is an American company that ranks among the world’s leading car manufacturers. We can however divide its activities into different sectors. Most of its turnover is generated by the sale of Ford and Lincoln vehicles, while a small part of its activity concerns services such as the financing of those vehicles.

 

Ford’s main competitors:

The American company Ford was until, a few years ago, one of the leaders of the automobile industry in the world. But today, it is relegated to the end of the classification in face of increasingly aggressive competition from all over the world. To help you get a clearer idea and improve your fundamental analysis of Ford shares, here is some important information about Ford major competitors.

 

Ford’s main partners:

For several years, Ford has been a partner of BP with which it has developed technologies that focus on the energy consumption of motorized vehicles.

 

Analysis of the price of Ford stocks:

Ford’s share price is currently listed on the Euronext Paris market in France. It is also part of the SP100 stock market index.

 

Important stock market data about Ford shares:

 

Ford’s economic and financial history:

 

The advantages and strengths of the Ford share as a stock market asset:

To trade efficiently on Ford's share price, you must of course be able to anticipate future changes in this asset as accurately as possible. However, investors' interest in a stock market share is undoubtedly linked to the financial results and growth of the company issuing it. Therefore, it is interesting to know Ford's strengths and weaknesses in order to determine how it can behave in the future. First, here are some indications of the main strengths of this group.

First of all, one can of course mention among the advantages of the Ford group its excellent positioning in its sector of activity and the quality of its brand image. Indeed, the Ford group is currently one of the main players in the automotive industry in the world. As a result, it enjoys a very strong brand image that helps to sustain the popularity of its products and build customer loyalty over the long term. In addition, Ford's positioning as one of the world's largest automakers makes it easier for it to sell its vehicles and enjoy privileged relationships with its suppliers while remaining highly competitive.

Another interesting advantage to know this time is Ford's supply chain. Indeed, this supply chain has an international dimension that helps to promote the group's operations worldwide while reducing its manufacturing costs and enabling it to penetrate certain markets considered particularly attractive.

Finally, the last strong point of the Ford group concerns the efficient innovation process it is putting in place. Indeed, the company's innovation processes are particularly well designed to maximize the performance of the group's new vehicles. Since the implementation of the One Ford plan some ten years ago, these innovation processes have been strengthened and are still bearing fruit today. Every year, Ford invests a lot of money in research and development and tries to position itself in future segments such as electric or autonomous vehicles.

 

The disadvantages and weaknesses of the Ford share as a stock market asset:

As you can probably imagine, the Ford group does not only have strengths and also has weaknesses that you should also be aware of before you start trading this asset. Here are the negative elements that can influence the price of this share and therefore the main weaknesses of the Ford company.

First, it should be noted that the Ford group has a limited overall scope of its production network. Ford's network of production facilities is particularly limited compared to the networks of some of its competitors such as the Toyota group. The Ford group has closed several of its production units in Europe in recent decades, which has further weakened this network. This lack of geographical distribution of its production naturally leads to significant export costs that are reflected in the selling prices of the vehicles in this group.

Another disadvantage for Ford's profitability also concerns the higher costs it faces, compared to the more affordable costs incurred by its competitors. Here again, Japanese competitor Toyota has the lowest costs compared to Ford, particularly in terms of innovation processes. Moreover, Ford's ability to innovate, hampered by these high costs, is therefore slower than that of its main competitors and does not allow it to react quickly and effectively to new or emerging trends and market needs, even though the company has increased its efficiency in this area in recent years.

Finally, the last disadvantage of the Ford group concerns competition in general and in particular European competition, which has been booming in recent years. While Ford is still very well positioned on the American market, the European market is slipping away and its difficulties are becoming increasingly severe. In the long term, this could pose a problem for the overall profitability of this company.

As you can see, there are almost as many arguments in favour of increasing the price of Ford shares as there are in favour of decreasing them. These elements must therefore be analysed and compared carefully before any decision is taken on the trend to be followed. Of course, a full technical analysis will also be carried out here before drawing conclusions about future trends in this area.

Frequently Asked Questions

Who are Ford's main private shareholders?

The Ford group has several large private shareholders in its capital. In 2020, these shareholders include The Vanguard Group with 7.69% of the shares, Evercore Trust Company with 5.03% of the shares, Newport Trust with 4.76% of the shares, SSgA Funds Management with 4.59% of the shares, Dodge & Cox with 3.50% of the shares, BlackRock Fund Advisors with 2.60% of the shares, Geode Capital Management with 1.39% of the shares, Capital Research & Management with 1.39% of the shares, Northern Trust Investments with 1.09% of the shares and Peloton Partners with 1.05% of the shares.

Is a technical analysis of the Ford share compulsory?

Technical analysis of a stock is not mandatory but is still highly recommended if you want to obtain reliable trading signals, even if you perform a full fundamental analysis of the stock. Therefore, you should always consult the stock charts for that stock and look for the most interesting trend and volatility indicators.

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