The factors in favour of a rise in the BMW share price:
If the BMW shares interest you and you are thinking of taking a long position on the share price of this asset then you should take the time to analyse the strengths and weaknesses of this company. Here then we shall first examine in detail the advantages that could cause a rise in the share price of this company on the stock markets:
Firstly, it should be remembered that the BMW group benefits from a solid reputation worldwide; it was in fact recognised as the most internationally reputable company by Forbes magazine in 2012. This reputation for high quality was obtained by BMW through its effective commercial strategy and the consumers have also learnt to appreciate the brand image of this company. BMW is currently the third most popular automobile sector company worldwide according to recent polls.
The BMW group can also be differentiated from its competitors through a respectful environmental technology. In fact, the group has implemented technological innovations and developments that are highly respectful of the environment, working particularly in advanced sectors such as alternative new fuels including hydrogen. The group currently has over 20 models of low emission vehicles with CO2 levels of less than 140 grams per kilometre. Since 2013, BMW has also become one of the pioneering companies in the sector of 100% electric vehicles.
The BMW group can also count on its highly qualified workforce to produce vehicles of a high standard using superior quality materials. In fact we note that the BMW group is at the top of the list of the most highly qualified automobile assembly factories worldwide, particularly in the United States and Germany. It must be said that BMW does everything possible to be a popular employer with its employees due to its major social responsibility. The company has particularly invested heavily in the health management of its employees, as well as professional balance and the quality of the professional life of its workers as well as its engagement in environment protection.
Still concerning the positive points of the BMW group, we can mention the high quality products of this group which has become a brand renowned worldwide for its superior quality engineering. The group invests heavily in research and development in order to produce vehicles that are innovative and respond to the needs of its clientele.
Finally, the BMW group offers its clients a high quality and extremely competitive customer service. In fact, the company works continuously on it after sales customer service to answer questions and respond to the problems and needs of its clients. In this way it reinforces its brand image and reputation and applies a loyalty strategy that is particularly effective over the long term.