Elements that can influence the price of this asset:

Analysis N°1

The investments of the group in companies from other sectors apart from consumer goods would enable Unilever to effectively diversify its product range.

Analysis N°2

The efforts made in order to improve the innovative nature of the company and create new products as well as increase the appeal of existing products.

Analysis N°3

The methods implemented by this company in order to align its activities with current global environmental concerns.

Analysis N°4

The growth of the market parts of this sector and the strategy of Unilever’s direct competitors is of course highly important in order to anticipate the financial performance of this group. It is also recommended to monitor imitation products by local companies that boast attractive prices or generic brands directly developed by retailers and suppliers that are sold through their networks. 

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About the Unilever Group:

Unilever is undoubtedly one of the world leaders in the production and commercialisation of food products and cleaning products. The major part of its turnover comes from hygiene and cleaning products and the rest through food products.

All continents are targeted by the commercial strategy of Unilever but particularly those of Asia and Africa followed by Europe and the Americas.

The Unilever share price is actually quoted on the Euronext market in Amsterdam.


Unilever’s main competition:

The Unilever company one of the world’s food industry giants, sharing the market with only a few other big multinationals. The latter obviously represent a strong competition and traders wishing to invest on this asset should be familiar with them before investing on this stock. In order to help you carry out your analysis, here’s a ranking of the biggest companies in this line of business worldwide.

It is essential to monitor the evolution of each of the market shares of each of the companies in this line of business in order to establish a complete and serious fundamental analysis of the Unilever asset.


Unilever’s main partners:

Of course, Unilever has reached this level of profitability and sales volume thanks to a well-established development strategy based on numerous redemptions and mergers, but also thanks to the implementation of certain strategic partnerships.

In 2003, Unilever established a strategic partnership with one of its competitors, namely Pepsico, with which it created a joint-venture giving birth to the range of ready to serve Lipton tea.

Most recently in 2016, Unilever signed a deal with a Cuban company named Intersuchel with the purpose of creating a joint-venture which they’d call Unilever Suchel. Consequently, Unilever is now considering launching a line cosmetics, personal hygiene and personal care products which would be based in Cuba.


Important stock market data concerning Unilever shares:

To conclude this article let us now look at the position of the Unilever Company on the International stock markets. For this we have gathered here some detailed and useful information about this company and its shares on the stock markets that will assist you in increasing your knowledge and develop your understanding of the company and thereby improving your ability to profit from your trading activities:


Economic and financial history of the Unilever Company:

For an improved interpretation of the historical technical analysis of the Unilever share price, here are some dates to remember relating to major events of this company over recent years.


The advantages and strong points of the Unilever share price as a stock market asset:

Before investing online in the Unilever share price it is of course important that you understand the strengths and weaknesses of this company and therefore its ability to face the future which will of course influence the movements of its share price on the stock markets. We will therefore commence with detailing the major strengths and advantages of this company and its share price as a stock market asset.

Initially, we would of course bring to mind that the major strength of the Unilever group lies with the diversity of its various brands. This group does of course own certain brands that are extremely popular and benefit from strong positions on the consumer goods market. Due to this strong advantage Unilever benefits greatly from a strong penetration of the markets that is greater than many of its direct competitors which enables this company to easily gain other market parts.

The strategy implemented by Unilever over the last few years that has prioritised the increase in its size and the variety of its products through mergers and acquisitions around the world has also enabled the group to improve its organisational growth and therefore of course its revenue. This is therefore another strong point of this group.   

We also note that the Unilever group has perfectly mastered the economies of scale. Due to this it is able to benefit from a productive efficacy and thereby implement an attractive pricing policy to increase consumer appeal and lead to an improved production flow of its products.  

We also note of course the expansion abilities of the Unilever Company on an international level that has occurred after several years of strategy. Increasingly present on the worldwide market Unilever has therefore increased its position year by year in popularity which is of course another of its strong points.   

We could therefore summarise the strength analysis of the Unilever Company as a group that has the capacity of maintaining its growth in the coming years and consolidate its presence on the consumer goods market worldwide.


The disadvantages and weaknesses of the Unilever share price as a stock market asset:

After reviewing the major advantages of the Unilever Group it is now time to also examine the group’s major weaknesses as although this company does have many strong points it also has a few weak points that should also be taken into account.   

Firstly, one of the major weaknesses of the Unilever group is related to the actual type of its products. In fact Unilever mainly sells products that can be imitated and therefore easily sold in competition by other companies. This problem occurs even though Unilever has invested significantly in the development of useful and innovative products and it could well represent a true risk of losses. 

The fact that the Unilever group has concentrated its activities in the production and sale of only consumer items is also a handicap for this company. In fact, its competitors that have extended the range of their products are also more likely to generate revenue from these different sectors.

Finally, we also note that the Unilever group heavily depends on its external distribution network and retailers to commercialise its products which stops it from having a direct influence on the consumers apart from the centralised advertising it can run on its products. 

We can therefore summarise the weaknesses of the Unilever Group as a lack of innovation and diversity in company’s range of products as well as a marketing strategy that could be significantly improved.

Frequently Asked Questions

On which markets are the Unilever Group shares listed?

The Unilever Group is a group that is, as you may already know, listed on several markets. This is due to the fact that the group is a Dutch-British group. For example, you can follow the listing of its shares both on the Euronext Amsterdam Market, on the London Stock Exchange in London and also on the NYSE market in the United States. If you trade the share from Europe, you will probably follow it on Euronext or the LSE.

On which stock market indices can the Unilever share be found?

As stated above, the Unilever share price is listed on Euronext Amsterdam, London Stock Exchange and NYSE. As a result, the company is also included in the composition of three major benchmark stock market indices, including the AMX for the Dutch market, the FTSE 100 or Footsie for the UK market and the Euronext 100 Europe-wide.

How to make a successful technical analysis of the Unilever share?

In order to set up a good technical analysis of the Unilever share, you must first of all use the right graphs. For example, we recommend the innovative charts on online trading platforms, which allow you to display different indicators simultaneously. In your technical analysis, you should focus on trend indicators, but also on volatility indicators and the various turning or acceleration points such as pivots, supports and resistances.

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