The factors in favour of a rise in the Porsche share price:
First of all, the Porsche Group naturally enjoys an excellent reputation and a strong brand image. Indeed, over time, this group has made a name for itself in the very privileged world of luxury cars and its brand is now known throughout the world. To achieve this goal, Porsche has based its strategy on its presence in motor sports but also on a certain respect for the motoring tradition. The vehicles produced by the group are considered both top-of-the-range and powerful.
Although the number of vehicles offered by the Porsche group is relatively small, the possibilities of declining these different vehicles with numerous options and extensions are nevertheless appreciated. Thanks to these few models, Porsche also manages to position itself in different segments such as SUVs, sports cars or luxury sedans and thus reaches different types of customers.
As briefly explained above, the Porsche Group is also a reference in the world of sport and more specifically in the field of motor racing. The Porsche brand is also the strongest brand in this field thanks to the quality of its vehicles. It should be noted here that the brand also has a line of production machines entirely dedicated to motor racing. Some models of cars dedicated to this sport and of the Porsche brand have moreover become true emblems of motor sports and are adored by motor sport enthusiasts.
This brings us to another of Porsche's strengths, which is its fan base. After all, Porsche is not only a luxury car brand for high-end customers, but also a brand that appeals to all lovers of beautiful cars. Although not all fans of the brand are real customers, they contribute to the brand's continued existence and popularity around the world.
Finally, the last asset that the Porsche Group has is undoubtedly the employee base it has at its disposal. Thanks to more than 12,000 qualified employees, Porsche benefits from an efficient technical and managerial basis to produce more efficiently with regular improvements to the vehicles produced.